Delete Contact

Permanently delete a contact from your workspace.

Use Cases:

• Remove contacts who requested data deletion (GDPR compliance)
• Clean up invalid or test contacts
• Remove bounced or spam complaint contacts
• Comply with data retention policies
• Delete duplicates after merging

Behavior:

• Contact is permanently deleted and cannot be recovered
• All associated data is removed (properties, subscriptions)
• Contact is removed from all topics and segments
• Historical email stats are preserved but anonymized
• Form submissions from this contact remain in analytics
• Operation is idempotent (no error if already deleted)

Required Scope: write:contacts

Data Deletion:

• Contact record and all properties deleted
• Topic subscriptions removed
• Segment memberships recalculated
• Email engagement history anonymized
• Cannot be undone - ensure this is intentional

Important:

• This is a hard delete, not an archive
• Consider unsubscribing instead if you need to retain history
• For GDPR "right to be forgotten" requests
• Automation triggers may reference deleted contacts in logs

Note: If you need to preserve historical data, consider marking contacts as unsubscribed instead of deleting them.