Delete Contact Property

Delete a custom contact property from your workspace.

Use Cases:

• Remove unused or deprecated properties
• Clean up properties after data migration
• Simplify contact schema
• Remove test or temporary properties
• Comply with data minimization policies

Behavior:

• Property definition is permanently deleted
• Property values are removed from ALL contacts
• Segments using this property may break
• Automations referencing this property need updates
• Cannot be undone - data is permanently removed
• Cannot delete if property is required by active segments

Required Scope: write:contacts

Data Impact:

• Property definition is deleted
• All contact values for this property are removed
• Segment conditions referencing this property become invalid
• Automation triggers using this property may fail
• Form fields using this property need updates
• Historical data is lost (cannot be recovered)

Important:

• Verify no active segments or automations use this property
• Export contact data if you need to preserve values
• Consider marking as deprecated before deletion
• Update forms and integrations that reference this property
• Cannot delete default properties (email, firstName, lastName)

Blocked Deletion:

• Cannot delete if used in active segment conditions
• Cannot delete if required by running automations
• Cannot delete default system properties

Note: This is a destructive operation. All contact data for this property will be permanently lost.